London · Est. 2016
The finance teamfor startups
Raising a round. Opening a new market. Spinning out of the lab. That’s when founders call us — for a CFO who gives straight answers and a team that runs everything behind the numbers. Nothing slips, nothing lands back on your desk — all on the tools you already use.
A Managing Partner replies in under 24 hours — and doesn’t go quiet once you’ve signed. No disappearing act.
When the numbers get real
Four moments you can’t
afford to get wrong.
Founders come to us when something big is coming — the moment the numbers stop being paperwork and start deciding what happens next.
Raising
Investors ask hard questions. You’ll have real answers — numbers that hold up in the room, because the system behind them is clean.
Expanding
New country, new entity, second currency. We run finance across borders every day — and you see it all in one clear, live picture.
Spinning out
Grants, boards, IP, investor reporting: spin-outs carry big-company complexity from day one. We set it up properly — and it’s the work we’re best at.
Selling
Buyers pay for what you can prove. The records that win an exit are built in the three years before the deal — so we start now.
Any industry. If the finances have outgrown the spreadsheet, you’re exactly who we’re for — and clients who come for one moment tend to stay for years.
In one of these moments? The best time to call is before it’s urgent.
Book a call →Not just advice
Judgment on top.
The engine underneath.
Most fractional CFOs give advice and leave the rest to someone else. We run everything the advice depends on — the books, the reports, the filings, the tools. So when we tell you a number, it’s right. And when we tell you what to do next, it comes from inside your business — not from a slide.
Fractional CFO
Pricing, hiring, runway, the board pack, the investor call: a CFO in your corner for every decision with a number in it — without the full-time hire. Everything below is why the advice holds.
/ The engine room
Management Accounts
Know where you stand every month, without asking
Cash Flow Forecasting
Always know what's coming — and when to worry
KPI Dashboards
Custom metrics wired to your actual systems, always current
Budget & Planning
Annual budgets, scenario models, board decks — done
Corporate Governance
Board packs, Companies House, minute books — never your problem
Tax & Compliance
VAT, corporation tax, annual accounts — managed, nothing missed
Payroll
PAYE, pensions, HMRC reporting — handled
API & AI Integrations
Xero, Stripe, Shopify, HubSpot — connected so your numbers flow
Bookkeeping
Every transaction coded, reconciled, and correct — without you touching it
/ Where this is going
Everyone has AI now.
What do you still pay a human for?
Our answer: someone who stands behind the number. AI made the decks, the models and the dashboards cheap — it didn’t make them trustworthy. Someone still has to know what the number means for your runway, and say what to do next.
So that’s how we built the firm: we automate everything that can be automated, and keep humans where they earn it — on judgment. We ask that question about every hour we bill you.
Built for founder-led companies
Focus on what matters.
We take care of the rest.
Rebuilding the same spreadsheet at midnight before a board meeting. A second entity that doubled the admin overnight. An investor question you couldn’t answer on the spot. Our clients run labs, software companies, restaurant groups and barbershop chains — different worlds, one feeling: the finances outgrew the spreadsheet, and the not-knowing is starting to keep you up. The 2am spreadsheet. The tax bill you didn’t see coming. The number you couldn’t answer in the room. For 10 years, we’ve taken all of it off founders’ desks — so you can get back to the work only you can do.
In their words
Clients stay for years.
Here's why.
“We are delighted to be working with Matters2 and highly recommend their services for any business seeking clarity and control over their financial performance.”
“The Matters2 team are extremely helpful and knowledgeable in many areas, and we are delighted to be working with them.”
“The team of Matters2 is energetic and full of resources, I'm glad we partnered with them for our fundraising.”
For established companies
Learn from the frontier.
We spend every day inside 30+ startups, seeing how companies actually run now — AI-wired, lean, fast. Daniela Neiderer — Managing Partner, and Professor of Practice in Entrepreneurial Finance at Hult International Business School — brings that evidence into established organisations: keynotes, executive sessions and training.
Training & advisory →/ Book a call
Raising, expanding, or just
done doing this yourself?
Tell us where you are and what's coming next. We'll tell you what we'd take off your plate — and what changes when we do.
Book a call →A Managing Partner replies in under 24 hours