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THE CROWDFUNDING VIDEO

CROWDFUNDING 101

Your project is ready. It’s perfect. Solid. Well executed.

You know how to get it going: crowdfunding. An excellent investment strategy. You put together a video, ready to let your idea off into the investment stratosphere.

But what goes in the video? How is it structured? How will it stand out?

Below, you’ll find a few key guidelines on putting together a unique, well-structured crowdfunding video.

HAVE A STRONG BEGINNING

A crowdfunding video is an advert.

What does a good advert do? It commands your attention, and it’s memorable.

Make sure you start your video in a way that makes people – co-founders, clients, investors – remember it. You want your video to stand out above all others. It should start off with a bang. Don’t be afraid to be a little weird, unusual, or different. What sets you apart from others? You already know this, so put it in your intro!

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SUMMARISE, SUMMARISE, SUMMARISE

Keep on thinking about that first point. You now know that your video opener grabs attention.

What next? Well, if someone asked you to summarise your project in one line, what would you say? Your video is simply a written brief in a visual format. So keep it short, sweet, and to the point. Make sure your video gets across the driving force behind your idea. This needs to be the heart of your video. It’s no use making a flashy film that just doesn’t say anything about your project. So be direct, and concise!

IT'S A STORY!

A successful story has a beginning, middle, and end. It starts well and makes you want to read on. The middle is what you’re really reading for. So in this case, why should someone invest in your project? The end ties everything together, and links back to everything you’ve covered. This should also be memorable but it should also call to action: ask potential investors to help you fulfil your dream!

RECAP...

The short version: start with a bang, clearly state your idea, and then call to action. 

You know your product better than anyone, so don’t overthink this. Stick to this guidance, and you’re well on your way. Have a beginning, middle and end, and don’t be boring!

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