IS IT REALLY BACKWARDS?
We know we could have a bigger mailing list if we had put our downloads behind a paywall, but we like to do things differently here. What’s the catch? That’s the point, there’s no catch. It’s a choice that stems from our belief that if we want to have any success in life we have to give first. Is it really backwards to give value only after receiving your email? We don’t think so, quite the opposite.
THE CLOSED BOX
After all, you wouldn’t just buy a closed box without looking inside, would you?
At the same time, when the value you are generating is created in the unboxing itself, there a couple of ways your clients can poke the insides of the box: reputation and brand awareness are some of them, but what about showing, at least in part, the contents of the package?
That’s why we have decided not only to give first, but to offer a sneak peak of what some of our services are. The files you can find in our download page are the same templates we use with our clients. Obviously, they are just a starting point, as each excel is then modelled on different circumstances… but we think they are a good starting point. And it’s the same we use in order to support our clients in their quests.