Are we on the verge of creating artificial influencers, marketers and salesmen that will target artificial decision makers? Will procurement become an hyperfast and hypercompetitive process, akin to what high-frequency trading is today? It seems the world is already moving in this direction… Will B2A become an important part of the market?
It is generally agreed that four to ten measurements may be suitable for the majority of companies, but the number and type of key performance indicators used may change depending on the company and also over time
The lean startup method aims to find and develop a business or product for which there is demand. You start with your idea, then you test and develop from the feedback you get, not according to your opinions or fixed ideas.