Solo Founders Matters2

Solo Founders - Myths and Legends

Vittorio Cosma

Matters2 Managing Partner

NOT ALL STARTUPS NEED A CO-FOUNDER, HERE'S WHY

When you’re setting out into the world of business, some widely accepted wisdom states that you need a business partner. After all, starting a company is tough, and you need all the help you can get, right?

However, that’s not really true… 

THE TRINITY OF MANAGEMENT

As Ernesto Sirolli explains in an amazing TED Talk, every company needs to deliver 3 things: an outstanding product or service, amazing marketing and superb management. And the sad, but true reality, is that these 3 things require 3 different mindsets and skills, and there’s not a single person who can excel at all of them. This means that every company needs three different skill sets, or three kinds of people: Makers, Marketers and Managers.

But while a company literally means to be together with someone else, this doesn’t mean that a sole founder cannot find the help they need with the help of consultants, employees and volunteers. But what does the data say?

MORE THAN 50% OF SUCCESSFUL COMPANIES ARE FOUNDED BY JUST 1 PERSON

According to this 2016 study by TechCrunch, not just the vast majority of the companies that raised more than 10 million were founded by solo entrepreneurs (45.9%), but the absolute majority (52.3%) of the startups that reached a successful exit had only 1 founder, to begin with. 

So, what’s happening here? Why does everyone keep saying they need a co-founder? And most importantly, is going at it alone an advantage?

We don’t have a definitive answer for this, but there are several benefits to working as a sole founder rather than sharing your company with a business partner. Let’s have a look at some of these in more detail.

Solo Founders Matters2

COMPLETE CONTROL

For good or worse, you decide the future of your own business. You have full control over the organisation, setting the policies and overall direction for years to come. If you have a great idea, you can act on it right away without having to worry about getting approval from anyone else. And most importantly, you don’t have multiple people pushing in different directions: you are at the helm, and the trajectory is clear(er).

STREAMLINED COMPANY STRUCTURE

Being a solo founder also keeps your company structure far neater. After all, the more you grow, with stakeholder after stakeholder looking for their cut, the more your structure is going to get complicated. By acting as a sole founder, you keep your company’s potential high without running the risk of losing friendships to complex legal battles. After all, if you go into business with your friends, there’s always a chance that it can get messy and ruin your relationships (not to mention the business itself).

MORE FLEXIBILITY

Being a sole founder looks daunting from the outside, but once you’re up and running, you have all the flexibility you could ever need to drive your company forward and make a big impact on the industry in your unique way.

Working independently doesn’t necessarily mean that you’re working alone. You have the opportunity to work with companies of your choice to improve your range of products, and you can get investment from whomever you like. You get all the benefits of driving your brand forward without having to compromise on your vision.

Not to mention that you can have mentors, advisors, consultants and employees that can buy into your vision and help you out in your quest.

DO YOU NEED A CO-FOUNDER?

So, do you need a co-founder? The short answer is: it depends… Having a co-founder helps in many ways, but you also have the option of doing it alone. Just be careful of one thing, if you are going to recruit a co-founder (or you happen to have one or more already): make sure that the natural leadership is reflected in how you slice the pie

Solo Founders Matters2

SUBSCRIBE TO OUR NEWSLETTER
TO RECEIVE UPDATES ON NEW ARTICLES

Website's Newsletter Form
Brushes Matters2

Valuation: Qualitative Methods

When looking at early-stage valuations, our favourite approach is to rely on benchmarks from the market and then compare them with the start-up we are valuing. We normally arrive at a final…
Thank You Cake Matters2

The Cheesecake Family

First of all, thank you for your kind donations towards the Cheesecake Family in Kyiv! As you probably know, one of our clients, Cheesecake Family, re-opened in Kiev despite the still difficult…

Not What But How

WHY COMES FIRST BUT DON’T FORGET HOW! Everything starts with “why”, we can probably all agree on that.
Midjourney - the portrait of twoface, the enemy of batman Matters2

WHEN CONSULTANTS PRETEND TO BE INVESTORS

Why is it reprehensible to use words such as "Ventures" or "Capital" when one is not an investor? Because the company/person implicitly promises something that they cannot guarantee. They are not a…
Solo Founders Matters2

Solo Founders: Myths and Legends

When you’re setting out into the world of business, some widely accepted wisdom states that you need a business partner. After all, starting a company is tough, and you need all the…
hidden aspects matters2

Know your investor

Finding investors can feel like an incredible thing - but make sure you carry out these checks and look before you leap.

SUBSCRIBE TO OUR NEWSLETTER
TO RECEIVE UPDATES ON NEW ARTICLES

Website's Newsletter Form
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments