IDEAS AND RESOURCES
TO GET INVESTMENT READY

THOUGHTS AND RESOURCES ON HOW TO GET INVESTMENT READY AND RAISE FUNDS

We love to help whenever we can: that’s the core mission of our daily job. We are here to help founders and entrepreneurs navigate the fundraising process, no frills attached.

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Manifesto Matters2

What Really Matters

OUR MANIFESTO: The world advances thanks to the effort of single brave individuals that innovate starting from zero. All successful…
Spacegoats Competitive Landscape

Your Competitive Landscape

In the competitive world of business, effectively showcasing how your offering stands out from the competition is paramount. The attributes…
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The Dilutive Method

While the dilutive method does not provide a definitive valuation figure, it is an indispensable tool for early-stage companies seeking…
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The UniCamel

The unicalmel incarnates the principles of a startup that has a sustainable business model that prioritises profitability over growth. It…
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New SEIS Rules 2023

If you are not sure if you are likely to qualify for SEIS, you can ask HMRC before you go…
Midjourney a colorful pie chart seen from the window of a space ship

TAM SAM SOM

Investors are typically well-versed in the market they are investing in, and are likely to scrutinise any claims made about…
Rishi's Tools Matters2

Uk Spring Budget 2023

The announcement of the Spring Budget on 15th March showed us further action to deliver on 3 of the Prime…
London sky with monies Stable diffusion

Income-based Valuations

Income-based valuations are a crucial tool for investors and business owners in determining the value of an asset based on…
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Market-Based Valuations

Many factors weigh on the valuation of a company, and for sure there are no two businesses alike. Furthermore, even…
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THE CHECKLIST VALUATION METHOD

The Checklist method compares early-stage startups within the same geographical market, taking as highest value the highest valuations in the…
aaa/unconventional

aaa/unbranded

All you need is being unconventional! aaa/unbranded® stands for an unorthodox approach to life, for a different approach to beauty,…
Brushes Matters2

Valuation: Qualitative Methods

When looking at early-stage valuations, our favourite approach is to rely on benchmarks from the market and then compare them…
Thank You Cake Matters2

The Cheesecake Family

First of all, thank you for your kind donations towards the Cheesecake Family in Kyiv! As you probably know, one…
Speachless Matters2

Skimpflation

Surely you can recall people saying “Now it is not as good as it used to be” or “It was…
EU Flag Matters2

EU Trademark Swindle

This is a horror story with a happy ending. It’s a story about dubious marketing practices and fully fledged scams.…
Anti-Funnel Matters2

The Anti-Funnel

We know we could have a bigger mailing list if we had put our downloads behind a paywall, but we…
Romantic Wally Matters

B2A

Are we on the verge of creating artificial influencers, marketers and salesmen that will target artificial decision makers? Will procurement…
Zzinga Autumn

Zzinga

We think the UK market is ready for this delicious honey cider and we are excited to share the news…
Measure Matters2

KPIs

It is generally agreed that four to ten measurements may be suitable for the majority of companies, but the number…
Different Witt Energy Components

WITT Energy

A patented remote power technology that is fully scalable, green, and affordable, WITT's tech transforms kinetic energy that exists in…
disclaimer template Matters2

Disclaimer Template

Whilst it is obviously important for the deck to include a persuasive pitch for investment, it's also vitally important that…
Pivot Matters2

Lean Startups & Pivots

The lean startup method aims to find and develop a business or product for which there is demand. You start…
Pitch Matters2

The Pitch Deck

Whether you're a start-up business or looking to grow in size, when it comes to speaking with potential angel or…
Space Matters2

TRLs

Technology Readiness Levels (TRLs) are a type of measurement system to assess the maturity level of a particular technology. TRLs…
teamwork matters2

A TEAM

Considering we spend, on average, forty hours a week with our colleagues, it’s no surprise that they often become an…
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Know your investor

Finding investors can feel like an incredible thing - but make sure you carry out these checks and look before…
Balance Matters2

SAFE / ASA

Early-stage valuations may feel uncomfortable for both founders and investors... Is there a simple way?
Mondrian Matters2

Sophisticated Investors and HNWI

A sophisticated investor is an investor that has sufficient capital and experience to evaluate independently the soundness of an investment…
Failing Towards Success Matters2

Failing Towards Success

Being a successful entrepreneur is a race all be it, at times, a slow and steady one. There is a…
EIS (ice) Matters2

EIS

In order to encourage investment into startups and early-stage businesses the UK Government has created a tax relief scheme called…
Karma Matters2

Karma Works

Everybody has a desire to accrue wealth – we all want more money for our families and for ourselves. But…
Capitalisation Table Matters2

Cap Table

A capitalisation table offers a breakdown of the shareholder equity that a company has. These tables or spreadsheets are known…
Blind Teaser Matters2

Blind Teaser

If you have decided to sell your business or are looking for investments with Venture Capital, you may be wondering…
a good amount of stress Matters2

Good Stress Vs Bad Stress

Honestly, not all stress is bad! Feeling stressed can be good for you in small doses... There is such a…
Cake Matters2

Slicing The Pie

When it comes to your start-up, you want to ensure complete equality of equity. Finances are of the utmost importance,…
Creative Destruction Matters2

Creative Destruction

Creative destruction feels like an oxymoron... However, it's a method companies have used for years, combining ideas of innovation with…
Due Diligence Checklist Matters2

Due Diligence Checklist

You have found a few potential investors: they’ve told you they will invest but subject to Due Diligence. What can…
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101 Startup Stages

The startup life cycle has 6 stages, no wait 5, no, another website said 7 stages and then if you…
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Multipotentialites

Do you have multiple interests, passions and wide-ranging abilities? If so, you could be a multipotentialite.
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The Crowdfunding Video

Crowdfunding: you put together a video, ready to let your idea off into the investment stratosphere. But what goes in…
rebel matters2

Being A Rebel

Being a rebel isn’t generally considered to be a positive way to live your life. However, in business, being a…
troopers matters2

Early Stage Valuations

The question is: how can we evaluate the startup if we have not yet reached the stage where recurring revenues…
Kandisky Matters2

Getting To Philosophy

Here is an experiment that you can conduct, right now. Open any Wikipedia page, on any topic of your choosing.…
your cofounder matters2

The Ideal Co-Founder

"Get yourself a co-founder!" routinely tops lists of the best business advice from successful entrepreneurs.
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The Funding Dictionary

Here you can find a short summary of the specific vocabulary of the funding process. This is a list we…
Early Bird Matters2

Fundraising 101

Managing to raise capital is rarely easy, and can prove to be an uphill battle, even at the best of…
ideas matters2

Ideas Are In The Air

Successful businesses are usually borne out of one simple thing: a fantastic idea. But ideas belong to everyone. When the…
Bosco Verticale

Impact Investing

In this guide, we cover everything you need to know about impact investing. From what impact investing is to why…
Nesta Pattern

Our Futures – The Game

‘Our Future’ is a game to imagine new ways to involve people in thinking about the future. It was created…
Infomemo Checklis Matters2

Info Memo Checklist

The key to successfully securing investments for a business is a strong information memorandum, also referred to as an info…
Spock Meme Matters2 ORIGINAL

A Call For Logical Thinking

REDISCOVER SCIENCE Please let’s start behaving rationally, people. The strain that this coronavirus pandemic is having on our social behaviour,…
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NDA Template

WHEN AN INVESTOR SHOULD SIGN ONE? If you think you have a special idea and you are scared somebody could…

Not What But How

WHY COMES FIRST BUT DON’T FORGET HOW! Everything starts with “why”, we can probably all agree on that.
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Values First – ESG Later

THE IMPORTANCE OF BEING EARNEST Environmental, Social, and Governance (ESG) criteria are an almost mandatory aspect of today’s investment markets.…
Lehman Brothers in 1957

Lehman Scale

LEHMAN FORMULA So, let’s address the elephant in the room first: the Lehman Scale takes its name from the infamous…
founders dilution

Funders’ Dilution

It’s important to plan ahead and have your exit strategy clear from the start. What do you want to do…
maker marketer & manager

The Trinity of Management

WE ARE MAKERS, MARKETERS AND MANAGERS We believe that in order to deliver amazing results a company must excel at…
DCF Valuation Template Matters2

DCF Valuation Template

This Discounted Cash Flows technique involves deriving the value of a business by calculating the present value of its expected…

Valuation

How to value my company? Sure, you want to minimize the number of shares you will eventually give to investors,…
Investment Timeline Matters2

Investment Process

Closing an investment is something that could theoretically take less than a month, but this almost never happens. Normally six…

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