IDEAS AND RESOURCES
TO GET INVESTMENT READY

THOUGHTS AND RESOURCES ON HOW TO GET INVESTMENT READY AND RAISE FUNDS

We love to help whenever we can: that’s the core mission of our daily job. We are here to help founders and entrepreneurs navigate the fundraising process, no frills attached.

And this means giving you our services at a reasonable price but also sharing with you everything that can support you throughout this journey. It won’t be easy and you will have to study (like for everything else) but we are here to help:

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Manifesto Matters2

What Really Matters

OUR MANIFESTO: The world advances thanks to the effort of single brave individuals that innovate starting from zero. All successful…
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The Anti-Funnel

We know we could have a bigger mailing list if we had put our downloads behind a paywall, but we…
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B2A

Are we on the verge of creating artificial influencers, marketers and salesmen that will target artificial decision makers? Will procurement…
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Zzinga

We think the UK market is ready for this delicious honey cider and we are excited to share the news…
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KPIs

It is generally agreed that four to ten measurements may be suitable for the majority of companies, but the number…
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WITT Energy

A patented remote power technology that is fully scalable, green, and affordable, WITT's tech transforms kinetic energy that exists in…
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Disclaimer Template

Whilst it is obviously important for the deck to include a persuasive pitch for investment, it's also vitally important that…
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Lean Startups & Pivots

The lean startup method aims to find and develop a business or product for which there is demand. You start…
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The Pitch Deck

Whether you're a start-up business or looking to grow in size, when it comes to speaking with potential angel or…
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TRLs

Technology Readiness Levels (TRLs) are a type of measurement system to assess the maturity level of a particular technology. TRLs…
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A TEAM

Considering we spend, on average, forty hours a week with our colleagues, it’s no surprise that they often become an…
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Know your investor

Finding investors can feel like an incredible thing - but make sure you carry out these checks and look before…
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SAFE / ASA

Early-stage valuations may feel uncomfortable for both founders and investors... Is there a simple way?
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Valuations Made Easy

We are happy to announce that we’ve partnered with Equidam: an online platform for startup valuation that enables entrepreneurs to…
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Sophisticated Investors and HNWI

A sophisticated investor is an investor that has sufficient capital and experience to evaluate independently the soundness of an investment…
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Failing Towards Success

Being a successful entrepreneur is a race all be it, at times, a slow and steady one. There is a…
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EIS

In order to encourage investment into startups and early-stage businesses the UK Government has created a tax relief scheme called…
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Karma Works

Everybody has a desire to accrue wealth – we all want more money for our families and for ourselves. But…
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Cap Table

A capitalisation table offers a breakdown of the shareholder equity that a company has. These tables or spreadsheets are known…
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Blind Teaser

If you have decided to sell your business or are looking for investments with Venture Capital, you may be wondering…
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Good Stress Vs Bad Stress

Honestly, not all stress is bad! Feeling stressed can be good for you in small doses... There is such a…
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Slicing The Pie

When it comes to your start-up, you want to ensure complete equality of equity. Finances are of the utmost importance,…
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Creative Destruction

Creative destruction feels like an oxymoron... However, it's a method companies have used for years, combining ideas of innovation with…
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Due Diligence Checklist

You have found a few potential investors: they’ve told you they will invest but subject to Due Diligence. What can…
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Multipotentialites

Do you have multiple interests, passions and wide-ranging abilities? If so, you could be a multipotentialite.
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The Crowdfunding Video

Crowdfunding: you put together a video, ready to let your idea off into the investment stratosphere. But what goes in…
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Being A Rebel

Being a rebel isn’t generally considered to be a positive way to live your life. However, in business, being a…
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Getting To Philosophy

Here is an experiment that you can conduct, right now. Open any Wikipedia page, on any topic of your choosing.…
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The Ideal Co-Founder

"Get yourself a co-founder!" routinely tops lists of the best business advice from successful entrepreneurs.
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The Funding Dictionary

Here you can find a short summary of the specific vocabulary of the funding process. This is a list we…
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Ideas Are In The Air

Successful businesses are usually borne out of one simple thing: a fantastic idea. But ideas belong to everyone. When the…
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Impact Investing

In this guide, we cover everything you need to know about impact investing. From what impact investing is to why…
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Our Futures – The Game

‘Our Future’ is a game to imagine new ways to involve people in thinking about the future. It was created…
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Info Memo Checklist

The key to successfully securing investments for a business is a strong information memorandum, also referred to as an info…
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A Call For Logical Thinking

REDISCOVER SCIENCE Please let’s start behaving rationally, people. The strain that this coronavirus pandemic is having on our social behaviour,…
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NDA Template

WHEN AN INVESTOR SHOULD SIGN ONE? If you think you have a special idea and you are scared somebody could…

Not What But How

WHY COMES FIRST BUT DON’T FORGET HOW! Everything starts with “why”, we can probably all agree on that.
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Values First – ESG Later

THE IMPORTANCE OF BEING EARNEST Environmental, Social, and Governance (ESG) criteria are an almost mandatory aspect of today’s investment markets.…
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Lehman Scale

LEHMAN FORMULA So, let’s address the elephant in the room first: the Lehman Scale takes its name from the infamous…
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Funders’ Dilution

It’s important to plan ahead and have your exit strategy clear from the start. What do you want to do…
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The Trinity of Management

WE ARE MAKERS, MARKETERS AND MANAGERS We believe that in order to deliver amazing results a company must excel at…
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DCF Valuation Template

This Discounted Cash Flows technique involves deriving the value of a business by calculating the present value of its expected…

Valuation

How to value my company? Sure, you want to minimize the number of shares you will eventually give to investors,…
Investment Timeline Matters2

Investment Process

Closing an investment is something that could theoretically take less than a month, but this almost never happens. Normally six…

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