ideas matters2

IDEAS ARE IN THE AIR

BUT GENIUS IS IN YOU

Successful businesses are usually borne out of one simple thing: a fantastic idea. But ideas belong to everyone. When the ground is ready for new ideas, people will connect the dots; just have a look at the list of simultaneous discoveries in science

What makes a successful entrepreneur is how well they can bring a great idea to life.

PLATO'S THEORY OF IDEAS

The Ancient Greek philosopher Plato believed that ideas and forms – which are the essence of objects and real things – exist separate to our own world, and we simply see imitations of them in the real world. To apply this notion to modern invention, it means that ideas and concepts exist out there for all of us to seek, but we must first pluck them out of the stars and realise them ourselves in the physical world.

Another famous thinker, Danish economist Ester Boserup, made famous the saying that ‘necessity is the mother of invention’. Perhaps the best example of this is in the invention of the telephone, which was famously developed in slightly differing ways by a number of inventors around the world at the same time. They all saw a need for a long-distance communication device, and each inventor developed their own early telephone.

ideas matters2

EXECUTION IS WHAT MATTERS

And yet, it wasn’t until Alexander Graham Bell patented his first telephone that the technology really took off. Why? Because he did it better. Earlier models such as those devised by Antonio Meucci or Johann Philipp Reis had limitations which made the devices impractical or difficult to use, but Bell’s telephone was the first that was truly fit for purpose.

For a more contemporary example, consider Apple and the original iPhone; many other companies have tried and failed to design intuitive and innovative smartphones to knock Apple off the top spot, but most have failed. Steve Jobs not only pioneered the idea, but most importantly he did execute it better than anyone else in the business, and Apple continue to reap the rewards of his genius over a decade on.

EUREKA

Too many get caught up in paperwork for a patent or NDA, when what really matters is perfecting your product and getting it to the market. An amazing innovation will speak for itself, and any investor with a good eye for genius will know a fantastic idea when they see one. At Matters2, we’re here to help even the smallest of companies to dream big and turn those ‘eureka’ ideas into reality.

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