Managing to raise capital is rarely easy, and can prove to be an uphill battle, even at the best of times. This is the case even though you have a stellar idea and your business is performing in the marketplace.
The fundraising process itself is a time-consuming endeavour and consists of a plethora of moving parts that need to be expertly executed in order to even get your foot in the proverbial door.
This ranges from storytelling to creating and developing materials, to sourcing and networking with investors, negotiating term sheets, to setting up data rooms – just to mention a few – and this is on top of your daily tasks of running your business and managing a team.