WHEN IS IT BETTER TO HAVE AN ANONYMISED TEASER?
If you have decided to sell your business or are looking for investments with Venture Capital, you may be wondering whether to advertise your business with an anonymous teaser. A no-name teaser hides important details about your business such as its name, its main achievements and location. In this article, we look at whether it is beneficial to anonymise your business before presenting it to investors or potential buyers.
SELLING YOUR COMPANY WITH A BLIND TEASER
When selling your company, a blind teaser is one of the most important documents you will create in the entire process. This is because a blind teaser is often the first thing a potential buyer will be presented with and will help them form their first impression of your company. Blind teasers are very popular when selling a business so company owners can maintain complete confidentiality about the sale. Investors and employees, for example, may panic and worry if they heard a business was for sale.
LOOKING FOR VENTURE CAPITAL INVESTORS WITH A BLIND TEASER
While maintaining anonymity when selling a business may be beneficial to prevent chaos, this is not the case when advertising your business to investors. When looking for an investor, company details, such as the name, location and industry of a business can give the proposal more strength. As this will ensure investors know right away who the company is and can complete research into the company. Investing can be as lengthy a process as buying a company, but if investors have access to information quickly you’ll have faster answers and overall better chances of getting your investment.
In fact, it’s often not advisable to even ask for an NDA when looking for Venture Capital investments, as ultimately your business idea won’t be 100% unique.
IS AN ANONYMIZED TEASER RIGHT FOR MY COMPANY?
Generally, anonymized teasers are ideal for selling a company but should be avoided when presenting a company to investors. It should be noted, however, that there are always exceptions to rules. If you are in any doubt whether or not you could benefit from a blind teaser, contact Matters2 today. A member of our expert team would be happy to talk you through blind teasers in more detail.