BEING A REBEL
Being a rebel isn’t generally considered to be a positive way to live your life. We’re taught from an early age to follow rules at school and we’re expected to go on to take up a responsible position in society and to conform to the typical life pattern.
However, in business, being a rebel can often work in your favour. Some of the best known entrepreneurs are total rebels, pioneering new approaches in everything from product design and customer service to delivery and investments. Here, we look at a few principles that can help you to unlock your rebellious side, and they are particularly relevant for startuppers.
WALK THE UNBEATEN TRACK
Don’t ever be afraid to walk the unbeaten track in business. Innovation only comes about when we allow ourselves to try out new ideas. The real strength of a start-up will nearly always come back to the fact that it’s agile enough to do something that the big corporations are simply too unwieldy to even think about undertaking. Be adventurous and see where it takes you.
REMOVE YOURSELF FROM MAINSTREAM DOGMAS
Freeing your mind is not always easy because we all tend to run along established psychological tracks. However, behind every unique business action is a unique thought and to arrive at these unique thoughts you need to cut away from mainstream dogmas. It isn’t necessary to go and live in a cave and become a complete hermit! Rather, you need to develop the habit of questioning everyday assumptions. Become a philosopher and ask yourself fundamental questions. You’ll soon see that so much of what we assume to be true, or factual, is just a convention or an established opinion. Once you begin to unlock your thinking, you’ll bring a fresh approach to your start-up.
ACTIVELY LOOK FOR HIDDEN TREASURES WHEN CREATING SOMETHING NEW
So you’re walking the unbeaten track and you’ve freed your mind, but there’s one more principle to bear in mind: keep looking for hidden treasures the whole time. Be open to change and, importantly, ready to pounce on whatever new ideas emerge along the way.