Scary Halloween Matters2



To celebrate the spooky season – but also because we just like the weird and creepy things –  we thought it would be great to look into some horrific startups and companies that are successfully monetising death. Check out these 5 innovations, if they are not too spooky for you… muhahaha!


Want to buy a house but you are scared of ghosts? You can buy a report from Died In House and discover if somebody was violently murdered in the property you’re going to buy.

Not just this but, at the same time, you will be able to discover if there are sex offenders registered at nearby addresses (way scarier and dangerous than ghosts). Their report also provides records of any fire that might have occurred at the address and (why not?) if the house was ever used as a Meth Lab in the past. Unfortunately, their services are only available in the Us… 


If you come to the Uk instead, you might be thrilled to know that demolishing underperforming malls is not the only answer to the long coming crisis of retail shopping. An old and derelict shopping mall in Reading was home to the post-apocalyptic Zombie Mall Experience.

The dead mall, instead of just being demolished, found new life by harbouring hordes of undead corpses coming for the lives of a handful of brave survivors. Unfortunately, as their website states “all good things must die!”, and since 2018 the attraction is closed to the public, after many years of operation and thousands of paying customers that survived the zombie apocalypse… In a very fitting twist, once again the macabre experience raised from the dead and found new life in Basingstoke, where a new spooky adventure awaits the most intrepid players. 


This might be a blessing for all black widows out there that plan to marry, murder and then showcase a long list of dead partners. For the marrying and murdering part, we cannot be of great help and the most traditional ways of carrying out these businesses might be the right way to go. But when it comes to showing off both wealth and past conquests, there are a bunch of companies that can help.

Heart In Diamond is one of these: they can transform the ashes of your loved ones into diamonds. Now, whether you are secretly planning to kill all of your spouses, or to be forever faithful to your one true love, you will be able to always carry with you the love(s) of your life in a quite fashionable way: whether love is forever or not, a diamond certainly is.


If diamonds are not really your style, and you want a more environmentally friendly way to address this issue, you’ll be happy to know that, since 2003, a couple of designers envisaged a more natural way to bury and mourn our loved ones: they created an egg-shaped pod, a seed made of biodegradable material, where our departed relatives can be placed for burial.

This Capsula Mundi can be planted in the ground with a tree, chosen in life by the deceased, placed on top of it. The body slowly decomposes and feeds the plant and the tree will grow and serve as a memorial for the departed and as a legacy for posterity and the future of our planet.

Family and friends will continue to care for the tree as it grows and cemeteries will no longer be the cold grey landscape we see today, but they will grow into green and vibrant woodlands.


Maybe you are not ready for the real thing but want to play with a couple of macabre ideas and spook your friends… Do you want to buy a severed leg, a bunch of eviscerated organs or an army of mummies? Now you can get as close as it gets with Dapper Cadaver

On their website you can find “Professional-Grade Death, Science & Halloween Props”… Many of their props are either lifecast or real items put aside for prop use and you can buy them, rent them or have your own custom props made in-house. Just don’t lose your head over it…

Scary Halloween Matters2


EIS (ice) Matters2


In order to encourage investment into startups and early-stage businesses the UK Government has created a tax relief scheme called EIS: Enterprise Investment Scheme. This takes the form of...
ideas matters2

Ideas Are In The Air

Successful businesses are usually borne out of one simple thing: a fantastic idea. But ideas belong to everyone. When the ground is ready for new ideas...


How to value my company? Sure, you want to minimize the number of shares you will eventually give to investors, but you don’t want to scare them off as well. Above all…
troopers matters2

Early Stage Valuations

The question is: how can we evaluate the startup if we have not yet reached the stage where recurring revenues are the norm?
your cofounder matters2

The Ideal Co-Founder

"Get yourself a co-founder!" routinely tops lists of the best business advice from successful entrepreneurs.
Anti-Funnel Matters2

The Anti-Funnel

We know we could have a bigger mailing list if we had put our downloads behind a paywall, but we like to do things differently here. What’s the catch? That’s the point,…
disclaimer template Matters2

Disclaimer Template

Whilst it is obviously important for the deck to include a persuasive pitch for investment, it's also vitally important that you include a disclaimer to protect yourself from any legal action further…
trooper checklist matters2


The Checklist method compares early-stage startups within the same geographical market, taking as highest value the highest valuations in the market, with the exclusion of outliers and notable “crazy” exceptions. After gathering…
paper boat matters2

101 Startup Stages

The startup life cycle has 6 stages, no wait 5, no, another website said 7 stages and then if you actually read The Lean Startup by Eric Ries then you will have…
Manifesto Matters2

What Really Matters

OUR MANIFESTO: The world advances thanks to the effort of single brave individuals that innovate starting from zero. All successful companies become institutions sooner or later, and loose the ability to change…
Bosco Verticale

Impact Investing

In this guide, we cover everything you need to know about impact investing. From what impact investing is to why it is beneficial and important.
Brushes Matters2

Valuation: Qualitative Methods

When looking at early-stage valuations, our favourite approach is to rely on benchmarks from the market and then compare them with the start-up we are valuing. We normally arrive at a final…
Colour Matters

The Rocking Origins Of Crowdfunding

The first successful instance of a crowdfunding campaign was recorded in 1997 when Marillion, a British rock band, pioneered the internet business model used today when they funded their tour through online…


Leave a Reply

Your email address will not be published.Required fields are marked *